01
Quality over volume
A single bad lead in a high-ticket sale wastes more than no lead at all. We build systems that qualify intent before spend — not after the budget is gone.
founded 2026 · west coast
— by invitation · selectively partnering
We fill pipelines
for businesses where
every lead counts.
Predictable new customers for B2B, high-ticket sales, supplements, and home services — built on paid media, organic systems, and conversion infrastructure that compounds over time.
— our thesis
Most businesses do not have
a product problem. They have a customer acquisition problem.
02
The channel you own beats the one you rent
Paid media buys attention. The acquisition system underneath it — creative, funnel, CRM, follow-up — is what compounds. We build the system, not just the campaign.
03
Every vertical has a different playbook
B2B pipeline, supplement acquisition, and home services all have different buyers, different channels, and different conversion logic. We do not run the same playbook twice.
04
Data compounds, spend does not
The right acquisition system gets cheaper and better over time. Every campaign teaches you something the next one uses. We build for the 12-month return, not the next 30 days.
“The businesses that scale are not the ones with the best product. They are the ones who figured out customer acquisition first.”
— Adberry, founding note
— three verticals
Where we work.
We are deliberately narrow. Three verticals — each chosen because the cost of a bad lead is high and the right acquisition system is missing.
/01
b2b · pipeline
Active
B2B lead generation
The problem
B2B service firms — agencies, consultancies, and boutique operators — run expensive outbound that rarely compounds. Every quarter starts from zero and the pipeline is always thinner than it should be.
How we solve it
We build qualified pipeline systems: the targeting, creative, channel mix, and CRM infrastructure that turns outbound into a machine — not a grind. Less cold, more compound.
/02
high-ticket · supplements
Active
High-ticket & supplements
The problem
High-AOV products live and die by lead quality. Generic media buying burns budget on buyers who never convert. The math only works when acquisition is precise and intent is real.
How we solve it
We run patient, data-driven acquisition for offers where a single conversion justifies the full cost of a campaign. Creative, targeting, and funnel — built around your actual unit economics.
/03
home services · local
Active
Home services
The problem
Contractors and local service businesses pay for shared leads that go to five competitors at once. The lead is cold on arrival, already contested, and rarely worth what was paid for it.
How we solve it
We generate exclusive, intent-driven leads for home service businesses — inbound inquiries and booked calls that belong only to you. No shared. No cold. No wasted follow-up.
— how we work
Three moves, in sequence.
01
Diagnose the gap
We audit your current acquisition: channels, creative, funnel, and CRM. Most businesses have one or two things working and several things bleeding budget quietly. We find the gap before we touch the spend.
02
Build the engine
Paid media, organic systems, creative, and conversion infrastructure — wired together and built around your unit economics. Not a campaign. A system designed to get cheaper and better every month it runs.
03
Scale what converts
We double down on the signals driving qualified pipeline and cut everything else. The goal is a lower cost per qualified lead every quarter — not just more volume. More volume without quality is just more noise.
— by invitation · selectively partnering
If any of this resonates, we should talk.
We take on a small number of partnerships each year. Early conversations are where the best ventures begin.
Operators
8+ years inside a B2B category. You know the seam. You want to build, not manage.
Let's talk→Founders
You have a wedge but need engineering, distribution, or operating weight to scale.
Let's talk→Investors
You back early-stage B2B and want exposure to a portfolio of capital-efficient ventures.
Request the deck→